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TRADAR | Analytics

TRADAR | Analytics
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TRADAR-Analytics

iOS Quickstart With Google Analytics For Firebase And Google Tag Manager

A while ago, I published an article on how to build an Android application, and bundle it with Firebase. The purpose of that article,...
TRADAR-Analytics

#GTMTips: Get Latest Exchange Rates For Client-side Conversions

It’s been a while since I’ve last written a bona fide Google Tag Manager trick, so here comes. This was inspired by Bart Gibby’s...
TRADAR-Analytics

#GTMTips: Enable Preview Mode In The Safari Browser

With Intelligent Tracking Prevention, the Safari browser is on a crusade against cross-site tracking. One of the most obvious and long-standing ways to battle...
TRADAR-Analytics

How To Build A Google Tag Manager Monitor

Google Tag Manager is strictly a tag delivery system, and it’s very careful not to collect any analytics data on its own. This is...
TRADAR-Analytics

Enhanced Ecommerce Object Builder Template For Google Tag Manager

One of the cool things about Enhanced Ecommerce deployments in Google Tag Manager is that you can use a Custom JavaScript variable to generate...
TRADAR-Analytics

#GTMTips: Send Page Visibility State To Google Analytics

One of my pet peeves about Google Analytics has to do with nomenclature. For example, a User isn’t really a user but a browser...
TRADAR-Analytics

Create A Cookie Rewrite Web Service Using The Google Cloud Platform

Ah, Safari’s Intelligent Tracking Prevention - the gift that keeps on giving. Having almost milked this cow for all it’s worth, I was sure...
TRADAR-Analytics

#GTMTips: Create Facebook Pixel Custom Tag Template

After the recent release of Custom Templates for Google Tag Manager, my mind has been occupied by very little else. However, I have a...
TRADAR-Analytics

#GTMTips: Fetch The Latest Value Of A Data Layer Variable

One of Google Tag Manager’s oldest and most reliable features is that it freezes the state of Data Layer variables to the moment when...
TRADAR-Analytics

DIY Google Ads Account Monitor With R, AdWords API, And Slack API

Every now and then I’m fortunate enough to be able to publish guest posts by illustrious people in the analytics and digital marketing industries....

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