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Marketing Land

Marketing Land
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The site is led by SVP Content and Editor-In-Chief Michelle Robbins, who oversees the successful editorial team behind sister publications, MarTech today and Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.
Marketing Land

Parallel tracking for Google display ads: Mandatory as of July 31

A friendly reminder that the cutover is fast approaching. Please visit Marketing Land for the full article. Lese weiter auf: Parallel tracking for Google display...
Marketing Land

FTC slaps Facebook with long-awaited $5 billion fine for privacy violations

The fine is more than 200x the next largest monetary penalty imposed by the FTC. Please visit Marketing Land for the full article. Lese...
Marketing Land

Facebook shows users more details about data used to target ads

Users will now be able to see the interests and categories used to target them and where the information came from. Please visit Marketing...
Marketing Land

Google announces changes to environment, position targeting settings in DV360

Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF)...
Marketing Land

Google extends Chrome ad blocking to global markets on July 9

Publishers must conform to Better Ads Standards or see ads on their sites blocked by Chrome. Please visit Marketing Land for the full article. Lese...
Marketing Land

LinkedIn lifts the hood on its news feed algorithm to show how it ranks...

The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche conversations. Please...
Marketing Land

How marketers can take the lead with revenue optimization teams

Many marketers are best positioned to drive change, improve alignment and create new opportunities for business results. Please visit Marketing Land for the full article. ...
Marketing Land

SMXcast: Tactics to improve your YouTube video ad performance

Ashley Mo discusses how to run video and search ads together to increase conversions. Please visit Marketing Land for the full article. Lese weiter auf:...
Marketing Land

Shopify launches machine learning powered network for US merchants

Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for SMBs. Please visit Marketing Land for the full article. Lese weiter...
Marketing Land

VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad...

The company’s latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video ad...

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