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Marketing Land

Marketing Land
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The site is led by SVP Content and Editor-In-Chief Michelle Robbins, who oversees the successful editorial team behind sister publications, MarTech today and Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.
Marketing Land

Kochava launches deterministic attribution for mobile web

The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads...
Marketing Land

Google rolls out ‘interpreter mode’ for Home and smart displays

Users invoke the feature in one of several ways and it keeps going until you verbally turn it off. The post Google rolls out...
Marketing Land

Verizon Media survey on 5G: Consumers expect better AR and video

Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data. The post Verizon Media survey on 5G: Consumers expect better...
Marketing Land

Facebook will show users the agencies, partners involved in Custom Audience targeting

Users will be able to see how advertisers and third parties are using their contact information to target ads on Facebook. The post Facebook will...
Marketing Land

Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day:...
Marketing Land

Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%. The post...
Marketing Land

MarTech Today Research: A marketer’s guide to enterprise SEO platforms

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. The post MarTech Today Research: A marketer’s...
Marketing Land

Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing partners. The post Facebook...
Marketing Land

New report: B2B digital transformation is more focused on customers than on efficiency

A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience. The post New...
Marketing Land

Get proven SEO & SEM tactics – attend SMX in San Jose in 2...

In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay...

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