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Marketing Land

Marketing Land
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The site is led by SVP Content and Editor-In-Chief Michelle Robbins, who oversees the successful editorial team behind sister publications, MarTech today and Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.
Marketing Land

New customer acquisition vs. retention: 7 best practices for search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. The post New customer acquisition vs. retention: 7 best practices for search...
Marketing Land

A Facebook voice assistant may have buy-in from marketers – but will users want...

Facebook may be working on a voice assistant, coinciding with the company's decision to drop the price of its Portal voice chat device by...
Marketing Land

Content alone is not going to win the streaming war. Here’s why

Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. The post Content alone is not going to win...
Marketing Land

Facebook to replace Exclude Categories with new brand safety ad filters

By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new...
Marketing Land

It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle

Saira Nazir, head of digital marketing, discussed the company's digital transformation and using a CDP and chatbot to improve results at scale. The post It’s...
Marketing Land

Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

Marketing technologies are taking new shape in response to several factors, not least of which is the cloud. The post Hello peak martech: 2019 Marketing...
Marketing Land

What counts as a video view? A refresher on how social platforms calculate video...

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. The post What counts as...
Marketing Land

Take your search marketing skills to the next level

For over a decade, veteran search marketers like you have come to SMX® Advanced for two days of fast-paced, no-holds-barred sessions and keynotes —...
Marketing Land

Mobile app ad fraud scheme stuffed banner ads with multiple video players

Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said DoubleVerify. The post Mobile app ad fraud scheme stuffed...
Marketing Land

Pinterest’s new head of engineering brings deep e-commerce experience

Jeremy King led the e-commerce tech team at Walmart and served as VP of engineering at eBay. The post Pinterest’s new head of engineering brings...

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