Geotargeting is when you serve a user content, based on their location. There are several ways to determine where a user is located, for example by checking IP-address, device ID or even using GPS. It can be beneficial to present your user content that’s customized for their locale, for instance using familiar imagery.
Still, it pays off to give some thought to the implications for your site’s SEO if you start using geotargeting. And of course, make sure you don’t go through all this trouble, without properly implementing everything!
Rufino emailed us his question on the subject:
“We’re considering using a geotargeting tool on our WordPress site, in which images and content on the landing page will change based on the city the person viewing is located. How will doing this impact SEO?”
Watch the video or read the transcript further down the page for my answer!
Kommentare und FragenMöchtest Du zu diesem Artikel ein Kommentar abgeben oder hast dazu eine Frage, dann mach dies bitte immer auf der Herausgeberseite!
Aktuelles von YOAST | SEO for everyone
- Ask Yoast: Disavow backlinks from shady sites?
- How to build an FAQ page with Gutenberg and Yoast SEO
- Jono reviews: Cats Protection
- Yoast Academy: Teach yourself SEO
- A big shout-out to open source
- Ask Yoast: Hiding images for Pinterest in your posts
- Blog post images: Why use them and where to get them
- How to add HowTo Schema to your how-to article
- Yoast SEO 8.2: Automatically add structured data with Gutenberg content blocks
- Annelieke’s Analytics: Secondary dimensions in Google Analytics
Diese Information erscheint unabhängig vom Artikel!